Should Legislation Be Passed to Regulate Use of Misleading AI-Based Real Estate Ads?
LAS VEGAS, NV – Artificial intelligence (AI) has become a part of life for many people, with the technology having rapidly evolved and implemented into many jobs and industries throughout the world. Experts predict that this trend will continue, with AI soon becoming intertwined with a plethora of everyday tasks and careers…including real estate.
The real estate industry has seen the adoption of AI, which has contributed to an increase in efficiency and innovation in the field; however, like anything, there is also the potential for misuse and the harm that comes along with it, and several countries around the world – Australia, being the prime example – are now pushing for regulation of the tech’s use when it comes to real estate advertising. That being said, should the U.S. follow suit?
AI is being used generate and automate listings, anticipate buyer and seller preferences, and – with the vast amounts of data that algorithms can analyze – offer personalized property suggestions for target demographics, based on specific individual preferences. Plus, the tech enables AI-driven chatbots to offer 24/7 availability to engage with buyers at all hours of the day or night, providing help and engagement in order to help retain interest.
But while there are many positive uses of AI when it comes to real estate, there are just as many drawbacks and shortcomings as well that are raising calls for its regulation due to potential misuse that can mislead consumers.
AI algorithms that are not properly regulated can result in fabricated listings with altered images and information that can present properties in unrealistic lights. Also, there’s a lack of transparency and clear accountability in terms of AI-generated content; when AI presents misinformation or crosses ethical boundaries, what party should be held responsible?
Issues like this could eventually erode trust in online real estate platforms and even the industry as a whole if they were to run amok unchecked. Hence, certain countries are being proactive in their attempts to regulate them to prevent that from happening and to ensure consumer transparency by establishing clear guidelines, accountability protocols, and ongoing monitoring.
That being said, there are a growing number of voices that are calling for similar oversight of AI here in the U.S. as well; both the real estate industry and those who depend upon it stand to benefit.
Shelter Realty Property Management specializes in the areas of Henderson, Las Vegas and North Las Vegas, NV. Feel free to give us a call at 702.376.7379 so we can answer any questions you may have.
Christopher Boyle is an expert investigative journalist for SEARCHEN NETWORKS® and reports for independent news and media organizations in the United States. Christopher keeps a keen-eye on what’s happening in the Vegas real estate market on behalf of Shelter Realty Property Management