LAS VEGAS, NV – According to one of the top luxury real estate agents in the Las Vegas Valley, the number of homes owned by millionaire residents in Southern Nevada in 2025 has increased by a factor of three since 2019, illustrating the growing appeal of the region to affluent members of society.
IS Luxury real estate brokerage founder Ivan Sher noted that Las Vegas has become a very attractive place to live for the wealthy, with prices associated with high-end home sales in the valley increasing over the years as more rich individuals purchase properties here.
The luxury real estate market in the valley has evolved dramatically over the past decade. Ten years ago, the top of the market was $10 to $15 million,” he said. “Today, sales regularly exceed $30 million. What used to be considered luxury at $1 million is now closer to $3 to $3.5 million. This shift reflects more than just pricing; it shows that Las Vegas itself is maturing.”
The city has become a magnet for high-net-worth individuals seeking more space, a better quality of life, and the energy of a market that is constantly innovating,” Sher continued. “Since 2019, the number of millionaire households has tripled, and that momentum is evident in the type of buyers moving here, from tech entrepreneurs and finance executives to professional athletes and CEOs.”
Sher pointed out that the pandemic changed the luxury home dynamic in Vegas, saying that the number of affluent, out-of-state transplants – many hailing from the neighboring state of California – jumped dramatically after 2020.
Before COVID, roughly half of my buyers were local, about 30 percent came from California, and the rest from other areas,” he said. “After 2020, there was a noticeable shift. California buyers made up around 75 percent of my clientele. The pandemic was a tipping point, showing people that they no longer needed to live where they worked, thanks to Zoom and remote work, which created a strong migration to Las Vegas.”
Aside from the exciting entertainment options afforded by Vegas, the plethora of professional sports teams relocating to the city, and Nevada’s lack of state income tax, the overall quality of life offered by Southern Nevada is proving to be an exceptional draw to the wealthy.
Many are seeking a place with less polarization, a more manageable pace of life, good food, great weather, and convenient access through the airport,” he said. “People come for these reasons and often stay because Las Vegas delivers a quality of life they cannot find elsewhere.”
Shelter Realty Property Management specializes in the areas of Henderson, Las Vegas and North Las Vegas, NV. Feel free to give us a call at 702.376.7379 so we can answer any questions you may have.
Christopher Boyle is an expert investigative journalist for SEARCHEN NETWORKS® and reports for independent news and media organizations in the United States. Christopher keeps a keen-eye on what’s happening in the Vegas real estate market on behalf of Shelter Realty Property Management