LAS VEGAS, NV – Las Vegas boasts a diverse and wade array of residents, and one of the segments of this population that is growing at an especially rapid rate is Asian-American contingent; currently drawn to the Southern Nevada region from areas of the country including California, New York, and even Hawaii, Asian-Americans are making up an ever-increasing segment of Vegas’ residents due to the many opportunities that are being offered by the city’s rapidly-rebounding economy and job market.
Developers are looking to take advantage of this demographic by recently announcing an increase in construction in Vegas’ Asian-American district, particularly in the form of new retail and business-related projects on Spring Mountain Road. Recently, local dignitaries turned out for a groundbreaking event in that will signify the kick-off of work on a 33,000 square-foot plot of currently-vacant land that, once development is complete, will offer new office space, restaurants, and more to local residents.
Special effort will be given to making maximum use of the available space, the developer noted, as land is scarce for new projects in this area; Spring Mountain Road represents a very busy roadway that travels through the very heart of Vegas’ Chinatown district, and as a result conditions are tight.
The event included a festive scene as Asian-themed celebrations incorporating dancers, dragons, and authentic music ushered in the commencement of work on the project, located in the vicinity of Spring Mountain and Jones. Developers noted that the design of the upcoming business and retail complex will make use of a modern yet distinctively Asian aesthetic in an effort to attract both younger and older members of Vegas’ growing Chinese population. The new retail and business opportunities are expected to lure in one of the most desired demographics in the region – traditional families as well as tech-savvy millennials.
The new project, according to the developer, should usher in a fresh new vibe to the region and attract a younger, hipper demographic; in addition, the fresh construction and design elements should inspire neighboring businesses – including some that have become somewhat run-down over the years – to follow suit and invest in a serious facelift.
After the recent groundbreaking, project managers for the development have said that construction should start kicking into gear within several weeks. The first new business tenants are tentatively expected to move in and open their doors by December of 2019, if all goes according to plan.