Advertising Your Las Vegas Home Professionally

The average Las Vegas home seller has little knowledge of marketing and selling property, and naturally would rely on someone who does.

Your appointed Las Vegas Real Estate Agent has the professional expertise, marketing and negotiating skills, as well as the resources required to effectively market your property, and sell your Las Vegas Home at an acceptable price.

Once the homeowner has seen to it that his property has been carefully prepared for sale, and has been cleaned, uncluttered, inspected to ensure everything  within the home is in good working order, and all necessary repairs have been made,  the real estate agent will follow up with a marketing plan designed to give the home maximum exposure to buyers and buyers agents.

There are many ways of advertising, and your Las Vegas Real Estate Agent may use a number of sources that have proven effective in selling a home. Certainly, however, the greatest exposure to potential buyers is through the MLS (Multiple Listing Service).

There is no better way to reach your advertising objectives than through the MLS. The agent will suggest that pictures of the home be professionally taken, indoors and out, and posted on the Realtors MLS along with all information pertinent to the property, in order to be sure that the home looks inviting enough online to interest a buyer.

You or your agent may decide that a “virtual tour” of your home would be an effective advertising tool to attract buyers; a virtual tour being a videotaped panoramic view of your home, taking the viewer room by room throughout the premises.

An additional, and very important advantage of posting a home on the MLS is that the data listed on the Multiple Listing Service  will be picked up on other popular real estate search tools, such as the website of the National Association of Realtors, Realtor.com, another recognized and valuable search site for buyer’s agents.

Yard signs, print advertising and open house are other means of exposure. But the Internet is still unbeatable as a means to attract the largest segment of buyers and agents. Some other websites that are searched by buyers and agents are:

  • realestate.yahoo.com
  • hud.gov
  • homegain.com
  • zillow.com
  • ziprealty.com
  • realestate.msn.com
  • homes.com
  • move.com
  • HomesForSaleLasVegas.com

Of course, there are many more real estate oriented websites but your agent will take care of your advertising exposure. Remember, he or she wants to sell your home as much as you do.

To insure maximum exposure, ask your agent if he/she additionally uses an Internet Data Exchange (IDX) system. This is a system that is used by other agents, and will help to spread the word about your home for sale.

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Tony Sena is a Las Vegas Real Estate Broker/Salesperson and Designated Property Manager with North American Realty of Nevada.  He currently oversees a team of 10 real estate agents and runs theProperty Management Division.  He can be reached at 702.376.0088.