According to Wikipedia.com, Marketing is “Essentially, the process of creating or directing an organization to be successful in selling a product or service that people not only desire, but are willing to buy.” It is very important to market a Las Vegas Home for Sale and not just advertise the home. What’s the difference you ask? Below is a good example that talks about the difference between marketing and advertising.
“The best way to distinguish between advertising and marketing is to think of marketing as a pie, inside that pie you have slices of advertising, market research, media planning, public relations, product pricing, distribution, customer support, sales strategy, and community involvement. Advertising only equals one piece of the pie in the strategy. All of these elements must not only work independently but they also must work together towards the bigger goal. Marketing is a process that takes time and can involve hours of research for a marketing plan to be effective. Think of marketing as everything that an organization does to facilitate an exchange between company and consumer. ” (Laura Lake, About.com)
It is important for a Las Vegas Real Estate Agent to formulate a marketing plan to sell your Las Vegas Home. Advertising your home in the local multiple listing service is important but cannot be the only form of advertising that is done in order to get the maximum exposure to sell your home. With over 21,000 homes on the market and the increase in Las Vegas Bank Owned and Short Sales, it is important to get as many potential buyers viewing your home in order to get the highest offer possible.
So if you are going to be selling your Las Vegas Home in the very near future, make sure you do your due diligence and interview several Las Vegas Real Estate Agents in order to find the right agent that has the right marketing plan for your home.